I EAT KIDS’ CEREAL EVERY MORNING — YOU KNOW, THE KIND WITH LITTLE LETTERS.

LIGHTS N’ LETTERS — TIPOGRAPHY AS A STORYTELLING TOOL

LIGHTS N’ LETTERS IS A PROJECT IN CONSTANT MOTION. IT WAS BORN WITH THE OBJECTIVE OF EXPERIMENTING WITH THE DRAWING OF LETTERS THROUGH THE DESIGN OF ALTERNATIVE MOVIE POSTERS. MOST OF THEM WERE EXTENSIVELY DEVELOPED USING TYPOGRAPHY AS AN ILLUSTRATIVE MEDIUM.

ALONG WITH THE COLOR PALETTE, COMPOSITION, AND THE TREATMENT OF SECONDARY TEXT, EACH TYPOGRAPHIC FORM AND COMPOSITION MUST CONVEY THE ESSENCE OF EACH FILM. IN THE ABSENCE OF PHOTOGRAPHY AND OTHER EFFECTS, SIMPLICITY BECOMES THE PRIMARY TOOL FOR EXPRESSION, TRANSFORMING 'L N’L' INTO A VISUAL STORYTELLING EXERCISE.

() SELECTION OF WORKS

(B)(E)

(W)

(A)

TOKYMA TYPEFACE