BERNARDO ECHEVERRI (DESIGN) & (LETTERING)

HYPER (DIS) CONNECTIVITY

PERSONAL PROJECT, MOTION
WE LIVE IN AN AGE DOMINATED BY DIGITAL DEVICES, THEIR UNBROKEN PRESENCE BOMBARDING OUR SENSES AND CREATING AN ALMOST ENSLAVING CONNECTION, WHICH PARADOXICALLY DISTANCES US FROM THE VERY PHYSICAL WORLD WE INHABIT. CONNECTION REQUIRES BALANCE.

TO EXPLORE THIS CHAOTIC, OVERSTIMULATED DICHOTOMY, I CREATED A SERIES OF ANIMATED PIECES DERIVED FROM THE DECONSTRUCTION OF THE COLORFUL VERSIONS OF ‘0’ AND ‘1’, ADAPTED TO DIFFERENT SCREEN RESOLUTIONS AND FORMATS FOR SOCIAL MEDIA TO REFLECT THE AESTHETICS OF THE DIGITAL WORLD.

(2025)