BERNARDO ECHEVERRI

SMARTWEEK

IDENTITY
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SMARTWEEK IS AN EVENT CREATED BY THE CHAMBER OF COMMERCE OF CASTELLÓN THAT AIMS TO PROVIDE COMPANIES WITH A SPACE TO STAY UP TO DATE WITH GLOBAL TRENDS, EXCHANGE KNOWLEDGE, AND CREATE OPPORTUNITIES FOR COLLABORATION.

(CONSULTANT) IDEAR IDEAS
(PROJECT MANAGER) ISABEL GARCÍA
(CREATIVE DIRECTION) BERNARDO ECHEVERRI
(ART DIRECTION) BERNARDO ECHEVERRI
(GRAPHIC DESIGN) BERNARDO ECHEVERRI
(PHOTOGRAPHY) ARANTXA RIPOLLÉS

A MONOGRAM FOR CONNECTIVITY

THE CENTRAL IDEA BEHIND THE IDENTITY WAS TO CREATE A TYPOGRAPHIC MONOGRAM THAT COULD REPRESENT CONNECTIVITY AND NETWORKING IN THE DIGITAL BUSINESS WORLD. THE CAPITAL LETTERS, FORMED BY COLORED PATHS THAT EVOKE THE INTERNAL STRUCTURE OF DIGITAL SYSTEMS, SERVED AS THE FOUNDATION FOR ALL THE PRINT AND DIGITAL ASSETS USED THROUGHOUT THE EVENT.

BLUE, SPANNING THE CONCEPT OF OPENNESS AND SUSTAINABILITY; YELLOW, REPRESENTING KINETIC ENERGY; AND A NEUTRAL PALETTE OF BLACK AND WHITE WERE CHOSEN TO UNIFY THE IDENTITY.

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HYPER (DIS) CONNECTIVITY

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