SMARTWEEK
IDENTITY, SOCIAL CONTENT, PRINTSMARTWEEK IS AN EVENT CREATED BY THE CHAMBER OF COMMERCE OF CASTELLÓN THAT AIMS TO PROVIDE COMPANIES WITH A SPACE TO STAY UP TO DATE WITH GLOBAL TRENDS, EXCHANGE KNOWLEDGE, AND CREATE OPPORTUNITIES FOR COLLABORATION.
(PROJECT MANAGER) ISABEL GARCÍA
(CREATIVE DIRECTION) BERNARDO ECHEVERRI
(ART DIRECTION) BERNARDO ECHEVERRI
(GRAPHIC DESIGN) BERNARDO ECHEVERRI
(PHOTOGRAPHY) ARANTXA RIPOLLÉS
(2024)
A Monogram for Connectivity
The central idea behind the identity was to create a typographic monogram that could represent connectivity and networking in the digital business world. The capital letters, formed by colored paths that evoke the internal structure of digital systems, served as the foundation for all the print and digital assets used throughout the event.