BERNARDO ECHEVERRI (DESIGN) & (LETTERING)

CHUMI ORTEGA

IDENTITY, SOCIAL MEDIA CONTENT, PRINT
JOSE FRANCISCO “CHUMI” ORTEGA IS A PROFESSIONAL BASKETBALL PLAYER COMPETING IN THE LIGA ACB, THE TOP TIER OF SPANISH BASKETBALL. TO COMPLEMENT HIS CONTINUALLY GROWING SPORTS CAREER, HE HAS TAKEN A STEP FORWARD BY CREATING HIS OWN PERSONAL BRAND. THE OBJECTIVE: A SOLID AND IMPACTFUL VISUAL ELEMENT.
(CREATIVE DIRECTION) BERNARDO ECHEVERRI
(ART DIRECTION) BERNARDO ECHEVERRI
(GRAPHIC DESIGN) BERNARDO ECHEVERRI
(PHOTOGRAPHY) VÍCTOR FERROPÉNICO
(2023)




Approach


For this initial phase of the brand, the logo was created, establishing a basic visual identity made up of typographic treatment and a broad and adaptable color palette to represent various stages of his career.
THE CLAIM 'HUG THE JOURNEY' WAS INTRODUCED AS A COMPLEMENTARY THEME OF THE BRAND, HELPING TO SHAPE ITS NARRATIVE AND TONE OF VOICE, WHILE ALSO SERVING AS A KEY ELEMENT ACROSS PRINT ASSETS AND OTHER COMMUNICATION MATERIALS.

SELECTED PROJECTS


LIGHTS N’ LETTERS
HENLEY
BUSCANDO A SATURNO
SMARTWEEK
CHUMI ORTEGA
TOKYMA
VOCES DE LAS AMÉRICAS
HOLA@BERNARDOECHEVERRI.COMIG