CHUMI ORTEGA
—IDENTITY, SOCIAL MEDIA CONTENT, PRINT
JOSE FRANCISCO “CHUMI” ORTEGA IS A PROFESSIONAL BASKETBALL PLAYER COMPETING IN THE LIGA ACB, THE TOP TIER OF SPANISH BASKETBALL. TO COMPLEMENT HIS CONTINUALLY GROWING SPORTS CAREER, HE HAS TAKEN A STEP FORWARD BY CREATING HIS OWN PERSONAL BRAND. THE OBJECTIVE: A SOLID AND IMPACTFUL VISUAL ELEMENT.
(ART DIRECTION) BERNARDO ECHEVERRI
(GRAPHIC DESIGN) BERNARDO ECHEVERRI
(PHOTOGRAPHY) VÍCTOR FERROPÉNICO
(2023)
Approach
FOR THIS INITIAL PHASE OF THE BRAND, THE LOGO WAS CREATED, ESTABLISHING A BASIC VISUAL IDENTITY MADE UP OF TYPOGRAPHIC TREATMENT AND A BROAD AND ADAPTABLE COLOR PALETTE TO REPRESENT VARIOUS STAGES OF HIS CAREER.