BE

Projects:

Hyper(dis)connectivity
Se Puede
Lights N’ Letters
Web Gloria Ortega
Boxing Night
Muddy Waters
Smartweek
Henley

INFO

Contact:

hola@bernardoecheverri.com
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DIGITAL PUBLICATION

CLIENT:
SCHNEIDER ELECTRIC SPAIN

Project Management & Narrative:
LAVIDITA

ART DIRECTION & DESIGN:
BERNARDO ECHEVERRI

ILLUSTRATIONS:
GLORIA ORTEGA
SE PUEDE (You can). Imagine venturing into a jungle without a compass every time you have to write an email, or simply when you want to put your emotions into words. With this creative writing guide, you’ll discover that there’s always a way out of the thicket.
 “SE PUEDE” is structured into six sections: Guide, Pumba, North, South, East and West. This cardinal-based menu allows readers to navigate the guide in a non-linear way. The illustrations and changing background colors reinforce a sense of movement, evoking the idea of finding your way through the thicket and eventually reaching clarity.