LIGHTS N’ LETTERS
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POSTER, LETTERING, PERSONAL PROJECT
LIGHTS N’ LETTERS IS A PROJECT IN CONSTANT MOTION. IT WAS BORN WITH THE OBJECTIVE OF EXPERIMENTING WITH THE DRAWING OF LETTERS THROUGH THE DESIGN OF ALTERNATIVE MOVIE POSTERS. MOST OF THEM WERE EXTENSIVELY DEVELOPED USING TYPOGRAPHY AS AN ILLUSTRATIVE MEDIUM.
Typography as a storytelling tool
ALONGSIDE COLOR, LAYOUT, AND THE RHYTHM OF SECONDARY TEXT, EACH TYPOGRAPHIC COMPOSITION IS CAREFULLY CRAFTED TO EMBODY THE SPIRIT AND EMOTIONAL TONE OF THE FILM IT REPRESENTS, REINFORCING ITS NARRATIVE THROUGH VISUAL LANGUAGE.
IN THE ABSENCE OF PHOTOGRAPHY AND OTHER EFFECTS, SIMPLICITY BECOMES THE PRIMARY TOOL FOR EXPRESSION, TRANSFORMING 'LN’L' INTO A VISUAL STORYTELLING EXERCISE.