I'M BERNARDO ECHEVERRI — VALENCIA BASED GRAPHIC DESIGNER WITH A DEEP LOVE FOR DRAWING LETTERS.
WHAT STARTED AS A HOBBY HAS BECOME MY MAIN FORM OF VISUAL COMMUNICATION. I USE THE DIVERSE SHAPES OF LETTERS AS A KEY TOOL TO CREATE VISUAL IDENTITIES, ILLUSTRATE IDEAS, AND CONVEY MESSAGES IN A PARTICULAR WAY.
Services
(1) VISUAL IDENTITY
(2) ILLUSTRATED TYPE
(4) EDITORIAL
(5) ILLUSTRATION
(6) UI DESIGN
Contact
Published Work
“VOCES DE LAS AMÉRICAS” EXHIBITION
RED TIPOGRÁFICANEW YORK, 2025
BIENAL INTERNACIONAL DEL CARTEL
MEXICO, 2018
BIENAL INTERNACIONAL DEL CARTEL
MEXICO, 2016
Background
CASTELLÓN, MAY.2024 - JUL.2025
- SENIOR DESIGNER
I WAS PRIMARILY RESPONSIBLE FOR CONCEPTUALIZING AND DEVELOPING VISUAL IDENTITY SYSTEMS AND BRAND COMMUNICATION ASSETS ACROSS DIGITAL AND PHYSICAL TOUCHPOINTS.
BELÉN TORREGROSA (LAVIDITA)
CASTELLÓN, 2022 - 2024
- FREELANCE DESIGNER
MY MAIN ROLE WAS TO CONCEPTUALIZE AND DEVELOP THE VISUAL DIRECTION FOR STORYTELLING-DRIVEN PROJECTS, TRANSLATING NARRATIVES INTO COHESIVE DESIGN SOLUTIONS.
BINALOGUE
MADRID, MAY.2021 - MAY.2022 SENIOR DESIGNER
AS A DESIGNER, I WORKED ON VISUAL IDENTITY DEVELOPMENT, TITLE TREATMENTS, POSTERS, AND MUSIC VIDEO CREDITS. MOST CLIENTS WERE PART OF THE STREAMING INDUSTRY, INCLUDING PROJECTS FOR PLATFORMS LIKE NETFLIX AND HBO.
- NOCIONES UNIDAS
- VALENCIA, SEPT.2017 - OCT.2018
- FREELANCE DESIGNER
I STARTED AT THE STUDIO AS AN INTERN DURING MY MASTER’S PROGRAM, AND LATER JOINED THE TEAM AS A FREELANCE GRAPHIC DESIGNER. MY MAIN ROLE WAS TO CREATE BRANDBOOKS AND SUPPORT THE STUDIO IN DESIGNING COMMUNICATION ASSETS FOR A VARIETY OF CLIENTS.
- COLOR²
- BOGOTÁ, FEB. 2014 - FEB. 2015
- JUNIOR DESIGNER
MY ROLE WAS TO CREATE VISUALS FOR DIGITAL ADVERTISING CAMPAIGNS, MOSTLY FOCUSED ON THE EDUCATION SECTOR.
Education
MÁSTER EN DISEÑO E ILUSTRACIÓNMASTER IN DESIGN AND ILLUSTRATION
UNIVERSIDAD POLITÉCNICA, 2016 - 2017, VALENCIA
DISEÑO DE COMUNICACIÓN VISUAL
BACHELOR IN VISUAL COMMUNICATION DESIGN
UNIVERSIDAD JAVERIANA, 2008 - 2012, CALI
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