BERNARDO ECHEVERRI

LETRAS DE CELULOIDE

PERSONAL PROJECT

POSTER, LETTERING

2022-23

LETRAS DE CELULOIDE IS A PROJECT IN CONSTANT MOTION. IT WAS BORN WITH THE OBJECTIVE OF EXPERIMENTING WITH THE DRAWING OF LETTERS THROUGH THE DESIGN OF ALTERNATIVE MOVIE POSTERS. MOST OF THEM WERE EXTENSIVELY DEVELOPED USING TYPOGRAPHY AS AN ILLUSTRATIVE MEDIUM.

TYPOGRAPHY AS A STORYTELLING TOOL

ALONG WITH THE COLOR PALETTE, COMPOSITION, AND THE TREATMENT OF SECONDARY TEXT, EACH TYPOGRAPHIC FORM AND COMPOSITION MUST CONVEY THE ESSENCE OF EACH FILM. IN THE ABSENCE OF PHOTOGRAPHY AND OTHER EFFECTS, SIMPLICITY BECOMES THE PRIMARY TOOL FOR EXPRESSION, TRANSFORMING 'LETRAS DE CELULOIDE' INTO A VISUAL STORYTELLING EXERCISE.