COMUNICACIÓN SLOW
—IDENTITY | COMMUNICATION ASSEST
COMUNICACIÓN SLOW IS A COURSE CREATED BY TEK AND DIRECTED BY BELÉN TORREGROSA. IT IS DESIGNED TO GUIDE COMMUNICATION WITHIN COMPANIES IN A CLEAR, ACCESSIBLE, CONSCIOUS, AND CREATIVE WAY.
THE PILOT COURSE WAS CONDUCTED WITH SANTANDER BANK. THE COURSE'S VISUAL IDENTITY WAS CREATED IN ACCORDANCE WITH THE NARRATIVE DEVELOPED BY BELÉN. THE LOGO FEATURES A SNAIL COMPOSED OF 'QUOTATION MARKS', REPRESENTING A VISU AL METAPHOR THAT BLENDS THE CONCEPTS OF 'SLOW' AND 'COMMUNICATION.
CREDITS
(PROJECT MANAGER) ROSA LÓPEZ
(CREATIVE DIRECTION) BELÉN TORREGROSA
(GRAPHIC DESIGN) BERNARDO ECHEVERRI
2022