BERNARDO ECHEVERRI

COMUNICACIÓN SLOW

TEAM: BELÉN TORREGROSA, TEK VISUAL

IDENTITY, COMMUNICATION

2022

COMUNICACIÓN SLOW IS A COURSE CREATED BY TEK AND DIRECTED BY BELÉN TORREGROSA. IT IS DESIGNED TO GUIDE COMMUNICATION WITHIN COMPANIES IN A CLEAR, ACCESSIBLE, CONSCIOUS, AND CREATIVE WAY.

THE PILOT COURSE WAS CONDUCTED WITH SANTANDER BANK. THE COURSE'S VISUAL IDENTITY WAS CREATED IN ACCORDANCE WITH THE NARRATIVE DEVELOPED BY BELÉN. THE LOGO FEATURES A SNAIL COMPOSED OF 'QUOTATION MARKS', REPRESENTING A VISUAL METAPHOR THAT BLENDS THE CONCEPTS OF 'SLOW' AND 'COMMUNICATION.