BERNARDO ECHEVERRI

CHUMI IDENTITY

CLIENT: JOSÉ FRANCISCO “CHUMI” ORTEGA

IDENTITY, RSS

2022

JOSE FRANCISCO “CHUMI” ORTEGA IS A PROFESSIONAL BASKETBALL PLAYER WHO REPRESENTS ZUNDER PALENCIA COLORS. TO COMPLEMENT HIS CONTINUALLY GROWING SPORTS CAREER, HE HAS TAKEN A STEP FORWARD BY CREATING HIS OWN PERSONAL BRAND. THE OBJECTIVE: A SOLID AND IMPACTFUL VISUAL ELEMENT.

APROACH

FOR THIS INITIAL PHASE OF THE BRAND, THE LOGO WAS CREATED, ESTABLISHING A BASIC VISUAL IDENTITY MADE UP OF TYPOGRAPHIC TREATMENT, A BROAD AND ADAPTABLE COLOR PALETTE TO REPRESENT VARIOUS STAGES OF HIS CAREER, THE CLAIM 'HUG THE JOURNEY' SERVING AS THE CENTRAL THEME OF THE BRAND, AND SOCIAL MEDIA ASSETS.

BRAND ARCHITECTURE