BERNARDO ECHEVERRI

CAMPUS CHUMI ORTEGA

CLIENT: JOSE FRANCISCO “CHUMI” ORTEGA

IDENTITY, COMMUNICATION, RSS, PHOTOGRAPHY

2023

CAMPUS DE BALONCESTO CHUMI ORTEGA” IS A SPORT-KID-FOR PROJECT CO-CREATED BY RED DEPORTIVA YECLA AND THE PROFESSIONAL BASKETBALL PLAYER “CHUMI”. THE PRINCIPAL OBJECTIVE IS PROMOTING PHYSICAL AND SPORTING ACTIVITY IN THE KIDS AND TEENAGE OF MURCIA REGION.

THE LOGO FOR THE CAMPUS AND THE VISUAL IDENTITY OF THE FIRST EDITION WERE DEVELOPED AS PART OF THE 'CHUMI' BRAND ARCHITECTURE. A YOUNG, SMILING, AND CHARISMATIC CHARACTER, BLENDING THE CONCEPTS OF 'BASKETBALL' AND 'SUMMER', WAS CREATED FOR THIS FIRST EVENT REPRESENTING POSITIVE VIBES AND JOY ASSOCIATED WITH THE CAMPUS.