CAMPUS CHUMI ORTEGA
CLIENT: JOSE FRANCISCO “CHUMI” ORTEGA
IDENTITY, COMMUNICATION, RSS, PHOTOGRAPHY
2023
THE LOGO FOR THE CAMPUS AND THE VISUAL IDENTITY OF THE FIRST EDITION WERE DEVELOPED AS PART OF THE 'CHUMI' BRAND ARCHITECTURE. A YOUNG, SMILING, AND CHARISMATIC CHARACTER, BLENDING THE CONCEPTS OF 'BASKETBALL' AND 'SUMMER', WAS CREATED FOR THIS FIRST EVENT REPRESENTING POSITIVE VIBES AND JOY ASSOCIATED WITH THE CAMPUS.